Intentional design
Everything I do starts with why
Made with care
I believe in building better
A Brand with purpose
From aisle to everyday—designed for a lifetime of wear
Coming Soon
Where THIS DAY STUDIO begins
Challenging the rules of white—designed for life, not just ceremony
Behind the making
Mass consumption thrives on single-use thinking. One day, one wear, then what? I don't believe in that. Everything I make is designed for maximum use and minimum waste—handcrafted with intention, made from carefully selected materials, built to be part of your everyday. Not disposable. Not fleeting. Made to last because longevity is the only luxury that matters.
